Why are we changing from Meadow & Marrow to Gevity Rx?
Before being a business, first and foremost, we are just like you! True health and wellness enthusiasts and avid industry customers who are personally really unsatisfied with the products on offer in the wider health market, many of which are masquerading as far healthier than they really are. 5 years ago this dissatisfaction was what drove us to create the Bone Broth Concentrate range - a range that surpassed all other products available, delivering not only a Bone Broth with 10x the nutrient density of traditional broths, but incredible value, convenience and taste.
We know that by stepping out of just Bone Broth and into the wider the health market we can use the same set of values that built Meadow & Marrow's success to create a truly epic range of products and services that don’t compromise on ingredients and deliver unparalleled value that would benefit customers just like us!
Why did we choose Gevity RX as the brand name?
Gevity RX, short for longevity prescription, serves as a dual promise - externally to our customers and internally to ourselves. Longevity literally means to live a long life and the ability to last for a long time. This suited perfectly as we wanted to create a name that tells customers this is a brand committed to putting your overall health and longevity first. A brand that can be trusted to not compromise on ingredients or standards. We believe that if something is genuinely healthy as opposed to just appearing as such like many products on the market, then it should, by definition, improve one's longevity. The great news is, if longevity is used as the guiding principle when making health decisions then it inevitably leads to you looking better, feeling better and performing better … but for the LONG term!
Gevity RX is also a mission statement for everyone in the business. In a market full of short term trends and opportunists that don’t have the best interests of the customer at heart, we wanted to make it really clear what we stand for and what we need to deliver to be worthy of this name. And if we always hold true to this, we know we also provide longevity for the business itself, everyone in it and of course our customers.
Why should consumers care about this new brand?
Our customers health and longevity has always been at the core of every decision we have made with Meadow & Marrow and this is only going to continue with Gevity Rx. We are using the same principles that created the world’s first Bone Broth Concentrate with 10 x nutrient density to a traditional broth and the first family friendly Bone Broth Sauces - to now shake up the wider health category. We feel it's time health brands start delivering more value with less compromises. Gevity Rx is committed to delivering unmatched quality, value and taste, while always putting your longevity first.
However, our mission is not just to provide amazing products and services but also a real community like atmosphere that we feel is missing in this space. A tribe like mentality that fosters guidance and support you so you know are not alone on this journey.